Project: Car Dealer Promo
Objective: You have been asked to write some promotional copy for a car dealer’s website about a brand-new model of car. Choose your model, which must be available to purchase brand new. Research it, using factual information from the web and from social media. Then, write 200 words, based on your research. Don’t write in the first person.
Assignment: College of Media and Publishing
Date: 11 February 2024
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Ignite Your Drive with the New E 200 AMG Line Premium Plus Saloon – Unmatched Tech, Unrivalled Elegance!
With impressive fuel efficiency, boasting up to 51.4 mpg, and low CO? emissions of 151 g/km, this car redefines eco-friendly power.
Equipped with a dynamic 1,999 cc engine generating 204 HP, the 9G-TRONIC transmission accelerating 0-62 mph in 7.5 seconds, reaching a top speed of 149 mph.
The sleek AMG design spans 4,949 mm and 20-inch AMG multi-spoke wheels.
Step inside the refined interior featuring ambient lighting, climatised front seats and a panoramic sunroof.
Enjoy advanced technology with MBUX multimedia and a Burmester 4D surround sound system. Bring your AMG to a stop to experience Zoom calls on your Superscreen.
Safety takes centre stage with:
• Active Distance Assist,
• Active Lane Keeping Assist, and
• a 360° camera Parking Package.
The Premium Plus Package adds:
• a Head-up display,
• KEYLESS-GO, and
• a hands-free access system.
Experience a perfect blend of performance, elegance, comfort and innovation with the E 200 AMG Line Premium Plus Saloon, starting at only £67,490.
“So comfortable you’ll want to park it in your living room” TOP GEAR
So NEW, it takes 12 weeks to custom build, so hurry and build yours today!
[200 words]
References
Mercedes Benz [online]: https://www.mercedes-benz.co.uk/passengercars/mercedes-benz-cars/car-configurator.html/motorization/CCci/GB/en/E-KLASSE/LIMOUSINE (Accessed 10th February 2024)
Top Gear [online]: https://www.topgear.com/car-reviews/mercedes-benz/e-class (Accessed 10th February 2024)
Car Magazine Image [online]: https://www.carmagazine.co.uk/car-reviews/mercedes-benz/e-class-hybrid/ (Accessed 10th February 2024)