Copywriting Pitch #1 Here’s a brief outline summarising my Copywriting Pitch #1 process, tailored for when I can’t yet use [INNOVATIVE AGENCY’S] specific work examples: …
Accredited Copywriter (CMP)
My Official Copywriting Journey Begins CMP Certified and Ready to Craft Your Brand Voice After dedicating myself to an intensive 2.5-month program, I’m thrilled to …
Thought Leadership Articles
Project: Thought Leadership Articles Objective: Your client has just spoken at a conference on energy saving. She now wants you to produce a thought leadership …
Newsletter
Project: Newsletter Objective: You are writing a monthly emailed newsletter for KitchenWiz, a hypothetical company that produces kitchen appliances. (a) Select your target audience and explain …
Social Media Content
Project: Social Media Content Objective: Social Media Content ~ You have been commissioned by Innocent Drinks to write some copy to launch their new smoothie, …
SEO & Web Content
Project: SEO & Web Content Objective: You are a content writer. An international removals company has asked you to write a 250-word article for their …
Press Content
Project: Press Content Objective: Write either a press ad, an advertorial or an advertising feature to raise funds for a charity of your choice. Include a …
Press Release
Project: Press Release Objective: Write a press release promoting a product or service of your choice using the techniques described. Target the release at a particular …
Email Marketing
Project: Email Marketing – Event Invite Objective: Your client is a commercial maintenance company that offers plumbing, heating and electricity services to businesses. Write a marketing email …
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