Business Psychology

Business Psychology – The 24/7 Supportive Defender

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Business Psychology – What’s your Personality type

Personality type – Have you ever wondered why some professionals are more productive, enthusiastic, controlled  and successful than others? It comes down to basic psychology and your personality type.

We all know that psychology is the study of the mind and behaviour. The term psychology comes from the Greek word psyche meaning “breath, spirit, soul” and the word logia meaning “study of.”

So while I have been in lockdown, I decided to get to know myself a little better, and use the time to find out exactly who I am. With that said, yes I know who I am and what I wish to achieve from life, but I decided to dig a little deeper … and this is what I found.

Business Psychology – What is personality typing?

The personality typing discussed here was created by created by Isabel Briggs Myers and her mother, Katharine Briggs, in the 1960’s and based on the work of psychologist Carl Jung. They extended on his ideas to create a framework of personality typing.

Myers and Briggs proposed that there were four key dimensions that could be used to categorize people:

  1. Introversion vs. Extraversion
  2. Sensing vs. Intuition
  3. Thinking vs. Feeling
  4. Judging vs. Perceiving

Myers and Briggs theorized that our preferences on each of the four dimensions would combine to create predictable patterns in thought and behaviour, so that people with the same four preferences would share many commonalities in the way they approach their lives, from the hobbies to their careers.

What is the meaning of the four letters in a personality type?

Each of the four letters in a personality type code stands for a preference in your style of thinking or behaving.

I/E: Introversion or Extraversion

The Introversion/Extraversion dimension describes how a person manages their energy.

  • Introverts are energized by spending quiet time alone or with a small group. They tend to be more reserved and thoughtful.
  • Extraverts are energized by spending time with people and in busy, active surroundings. They tend to be more expressive and outspoken.

S/N: Sensing or iNtuition

The Sensing/Intuition dimension describes how an individual processes information.

  • Sensors focus on their five senses and are interested in information they can directly see, hear, feel, and so on. They tend to be hands-on learners and are often described as “practical.
  • Intuitives focus on a more abstract level of thinking; they are more interested in theories, patterns, and explanations. They are often more concerned with the future than the present and are often described as “creative.

T/F: Thinking or Feeling

The Thinking/Feeling dimension describes how people make decisions.

  • Thinkers tend to make decisions with their heads; interested in finding the most logical, reasonable choice.
  • Feelers tend to make decisions with their hearts; interested in how a decision will affect people, and whether it fits in with their values.

J/P: Judging or Perceiving

  • The Judging/Perceiving dimension describes how people approach structure in their lives. Judgers appreciate structure and order; they like things planned, and dislike last-minute changes.
  • Perceivers appreciate flexibility and spontaneity; they like to leave things open so they can change their minds.

Getting to know my personality type – ISFJ

Personality Type

Business Psychology – The Defender (ISFJ)

The Defender personality type is quite unique, as many of their qualities defy the definition of their individual traits.

Though sensitive, Defenders have excellent analytical abilities;

though reserved, they have well-developed people skills and robust social relationships;

and though they are generally a conservative type, Defenders are often receptive to change and new ideas.

As with so many things, people with the Defender personality type are more than the sum of their parts, and it is the way they use these strengths that defines who they are.

You can read more below, if you want to learn more about the defender.

Business Psychology – The Defender – Strengths and Weaknesses

But here’s a summary of the important bits.


  • Supportive
  • Reliable and Patient
  • Imaginative and Observant
  • Enthusiastic
  • Loyal and Hard-working
  • Good Practical Skills


  • Humble and Shy
  • Take Things Too Personally
  • Repress Their Feelings
  • Overload
  • Reluctant to Change
  • Too Altruistic

What is altruistic? adjective. unselfishly concerned for or devoted to the welfare of others (opposed to egoistic).

Business Psychology – So what’s your personality type?

Take the free test to find your personality type and leave a comment below. Let me know if you agree with your results. It certainly opened my eyes.

*Update May 2021*

Since writing this blog, I have decided to do yet another 16 personalities test, and have now become The Adventurer.


Few personality types are as practical and dedicated as Defenders.

Known for their reliability and altruism, Defenders are good at creating and maintaining a secure and stable environment for themselves and their loved ones.

Defenders’ dedication is invaluable in many areas, including their own personal growth.